Untamed, untouched and rich with culture, Africa is wild enough to get you terribly lost, but also, it's wild enough to have you beautifully found.

More than just a safari business, Wander Africa is an impact-driven safari, adventure and concierge company that curates unmatched adventures, lasting connections and authentic experiences that may at first, lose you in the bigness and beauty of Africa, but then brings you right back home to the land and back home to yourself.

Founded by Jay Parmar, a third generation Kenyan and second generation safari designer and tour operator, but mostly, just a guy with an unwavering love for the spirit of Africa. Born and raised in the heart of Kenya, Jay honed his passion and precision within the safari business from his father, a 55-year veteran who continues to run his own safari company in Kenya. And although Jay moved to the US for college, his passion for the continent, the wilderness, the people and the inherent spirituality continued to be a shining light in his life.

Incoming Wander Africa: a shining light that warms and welcomes the wonderment of his motherland to the rest of the world. Not “just another safari company”, Wander Africa is all about purposeful yet personal adventures, ensuring every trip and every trek is tailor-made just for you. Rooted in conservation and sustainability, our brand is here to make a difference, bring about change and create a greener way to explore.

Working alongside his partner in life, in love and in business, Brandi and Jay are based in Black Mountain, North Carolina, and through their mutual drive for regenerative adventure, they’re on a mission to go beyond designing luxury safari’s, but instead, to protect the homeland, conserve the wilderness and share the pure joy of Africa.

Whether you’re a novice traveler or seasoned explorer we invite you to join our journey of adventure and get a little lost (and found) together…

To be kind to the wild.

It’s just that simple.

Beyond creating authentic adventures of a lifetime, our vision is to wander through Africa with a greener footprint, ensuring every step, trek and game drive is both conscious and kind.

Because we believe Africa is the sentiment of our future, we take time to share our knowledge on conservation, sustainability and the importance of preserving the wilds of Africa. From sourcing eco-responsible products, working with environmentally-conscious partners and off-setting carbon emissions where possible, we’re here to think green, tread lightly and be the change we wish to see in the wild.

Travel light. Live well. Care always.

This is the cornerstone of our brand, to cultivate a newfound sense of awareness within travel by stretching the edges of our mind, our adventure, and our being. How can we tap into the essence of the land? connect deeper to new communities? travel a little lighter? and be a little kinder? We believe it’s quite simple: to live, breathe and travel with consciousness.

Preserving the wild one journey at a time.

Conservation has become a pretty lofty term these days with little to no accountability to the true meaning of the word. For us, conservation is a philosophy, a lifestyle and an unfaltering commitment to the future of our wilderness. It’s about sustaining diverse cultures, building a strong community, and preserving the sacredness of the land and all that it holds. We like to call ourselves regenerative travellers: creating experiences that give back more than it takes, and provide enough space for our wildlife, resources and ecosystem to grow today so it can flourish tomorrow.

The intentional way to travel, is the right way to travel

Creating adventures that are good for both our people and our planet, Wander Africa is all about intentional, low footprint adventure and continues to work towards new and future-forward ways to travel sustainably. From collaborating with like-minded partners to sourcing eco-responsible products, we ensure every booking, tour and adventure aligns with our ethos.